I've always been intrigued with the brand N°7 ever since I first saw it at Boots during my first trip in Dubai some 2 years ago. I'm amazed that aside from their wide selection of makeup, they also have skincare. I must admit that I hesitated checking them out until I got a chance to attend a launch event of their newest serums and I realized, the brand is indeed in a quest for excellence when it comes to anti-aging skincare.
It started in 2007 when they launched the N°7 Protect & Perfect Serum and at the time when serums are still quite unknown. A clinical trial was made and presented into the public. The research showed that the product helped in increasing fibrillin, a glycoprotein which is essential for the formation of elastic fibers found in our skin. The same effect can be achieved by using tretinoin, but we all know that it's a prescription-only treatment and when used excessively, it may do more harm than good. After airing the research, the product became sold out almost everywhere. People lined up at the stores to buy and those who were able to get some even tried selling it thrice its original price. The demand was that high!
On 2009, they again launched a new serum, the N°7 Protect & Perfect Intense which aims to target deeper lines and wrinkles and also contains additional anti-ageing active ingredients like their first serum. Again, a clinical study has been made and 70% of those who volunteered to test the product showed big improvements on their skin.
Come 2013, they have developed their 3rd clinically proven serum, the N°7 Lift & Luminate Day & Night serums. These serums are proven to tackle the 3 key signs of ageing for those aged 45+ (lines and wrinkles, loss of firmness and uneven skin tone) plus hyper pigmentation. The study showed that their new serums have proved to have the ability to lighten and shrink age spots just like Hydroquinone, which is commonly regarded by dermatologists to be the gold standard topical treatment against hyper pigmentation.