Saturday, September 15, 2012

Want to be the next DOVE girl?

It was year 2004 when Dove started its Campaign for Real Beauty where the principle is to celebrate the natural and physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.

The Campaign for Real Beauty started after a study that revealed that from a number of women that have been interviewed, only 2% described themselves as beautiful.  

Six years and a number of beauty campaigns after, another survey has been done and yet, only 4% described themselves as beautiful.

Dove has also found out that when women are asked what they found attractive in themselves, they seem to be dumbfounded.  But would easily answer when asked what they find attractive in another person.

Jules Gollayan, Brand Manager for Dove PH

Today, Dove continues to pave the way for Filipinas to reveal their real beauty to the world with its latest campaign that urges every Filipina to Reveal her Glowing Skin. Dove calls on women who possess beautiful glowing skin and confidence and can be sources of inspiration to others through their own unique life stories. Ten women who best represent and epitomize the ideals of the beauty brand will be the faces of Dove’s new campaign, starring in their very own billboard on Edsa and as well as a grand photo exhibit at the end of the year.
“For over a decade, Dove has given women across the world a platform to showcase their real beauty,” shares Dove Brand Manager Jules Gollayan. Here in the Philippines, the Reveal your Glowing Skin campaign is aimed at magnifying the importance of bringing back confidence to women by making their glowing skin and inner beauty shine through.”

Want to be a part of this campaign?  It's easy.  
Here's how: 

Use Dove Bar for 7 Days.  Aside from being a cleansing bar, it has 1/4 moisturizers that makes skin smoother and softer.  It gently and effectively works from within resulting to a beautiful, glowing skin.

After 7 days of using Dove, go to Dove's Facebook page and click on Be the Next Dove Girl app

Upload your photo and tell something about what real beauty is to you

And yes, your photo will be one of those that will grace Dove's LED billboards in Edsa!

From those who will submit their photos, 10 women will be featured in a photo exhibit by top 10 Filipina photographers, and one of them is Sara Black.

Exciting, isn't it?

So what are you waiting for? Start using Dove (I just started using the variant for sensitive skin) and upload your photo in their FB app.  Who knows?  We might just be able to cause more traffic in Edsa. 

Here's some photos during this small, intimate dinner at My Thai with Dove and fellow bloggers:

Angela and Sophie

Phoebe and yours truly

Jill, Kat, Tara and Martha

and what we feasted on:

Missing Shen in these photos...she was able to make it, by the way!

Please like me on Facebook ( IambrigittePage ) and follow me on Twitter (Iamsutil) and Instagram (Iambrigitte)


Jules said...

Hi Brigitte! I think this is my first comment on your blog, but I just wanted to say that I think you have a lovely blog and I enjoy reading your posts. I also like using Dove body wash and soaps.

Bernadette Villanueva said...

I miss you girls! You all look great. Antayin kita sa Dove billboard :)

Bernadette Villanueva said...

BTW, ang kikay ng page mo. I love! ;)

Related Posts Plugin for WordPress, Blogger...