Tuesday, February 25, 2014

The Unveiling of the Mall of the Emirates' Fashion District...


Last week, I attended the press conference for the unveiling of the Mall of the Emirates' Fashion District, the new address of contemporary fashion in Dubai.  Presenting a dynamic collection of modern brands, with influences from fashion's most enviable cities, Fashion District houses luxury labels like Halston Heritage, McQ by Alexander McQueen and Sandro. There are more than 30 contemporary stores in the 5000 square meters fashion destination, a refreshing mix of debut and existing brands to create the stylish new landmark for the city.

Here are some photos taken at the event held at the Kempinski Hotel:

Before the actual press conference, the attendees were ushered to this embellishment section so they can get to choose what type of design and embellishments they want to have on their souvenir shirts. 

While waiting for the press conference to start, guests got to enjoy this sumptuous buffet of pastries and dessert:

my date, Rosel, snapping photos of the lovely and delicious treats

Dimitri Vazelakis, Executive Managing Director - Shopping Malls for Majid Al Futtaim - Properties
“The Fashion District is a significant milestone in Mall of the Emirates’ Evolution 2015 redevelopment, providing a tangible preview of the mall’s wider ambitions to introduce innovative fashion and lifestyle concepts. The redevelopment is Mall of the Emirates’ most aspirational project to-date, with an investment of AED 1 billion to transform our flagship shopping centre to new and compelling standards of design and shopping excellence.”   

Fuad Mansoor Sharaf, Senior Director - Property Management of Shopping Malls for Majid Al Futtaim - Properties
“Mall of the Emirates has further diversified its luxury fashion offer with a complementary precinct solely dedicated to modern, contemporary fashion. With one quarter of the Fashion District dedicated to first-time brands, Mall of the Emirates is underscoring its leadership in the region’s fashion industry, with the influence to attract unique brands from across the world.”  

After the press conference, guests were chauffeured from the hotel going to the Mall of the Emirates to check out the Fashion District. It was my first time to be treated as such, and honestly, I would love to get used to it.
Guests were welcomed with a red carpet at the mall entrance and photographers around.  I tried, but wasn't able to keep myself from waving my hands ala-beauty pageant finalist. (laughs)  We were also handed with a cold towel and water as soon as we entered the mall to refresh ourselves. 

The Mall of the Emirates' Fashion District

Cupcakes, anyone?

The cupcakes are too beautiful.  So, I didn't bother getting one and saved myself from the dilemma of eating it or just putting it up on display.

The stores are definitely worth checking out!  I went inside Betty Barclay and Karen Millen and found a few pieces that I would love to see myself wearing.   Do you see that biker-chic jacket on the above photo?  Uggh, that's on my wish list! Fortunately, summer is almost here in Dubai so I have more time to save up that beauty. 

Here is the list of stores that you'll find in this area of MoE:

Halston Heritage
Elie Tahari
Alice & Olivia
BCBD Max Azria
Marc by Marc Jacobs
Betty Barclay
C Wonder
St. John’s
Valencia Shoes
Paule Ka
Karen Millen
Ted Baker
Molton Brown
Lori Blu

For more information, please visit Mall of the Emirates on Facebook.

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