Tuesday, March 11, 2014

New Pond's Men finally in the Philippines!

Some years ago, I remember a male colleague of mine asking me if he can also use the whitening cream I'm using on my face. He looked embarrassed, probably because he's expecting me to ask him if he's gay.  (laughs)  But no, I didn't.  Like us, men also have skin issues.  They also suffer from sunspots and other skin blemishes.  And besides, we are no longer in the age when men who take care of their skin and overall looks are considered to be homosexuals.  I mean, c'mon! Looking good to feel good isn't exclusive for us women.  I don't think it makes them less of a man when they take care of themselves.  I personally like that in a man, as long as it's not too much!

Pond's, the skincare brand that has been trusted by women for more than 150 years, also recognises that even men need to take care of their skin and groom themselves.  And so they launched their first range of skincare for men - Pond's men, and it's now available in the Philippines!

The Pond's Men Energy Charge Skincare Range

The Pond’s Institute recognizes that men need skin care products dedicated to their evolving skin concerns. And with Pond’s Men Energy Charge, Pond’s harnesses the power of coffee
bean extracts for a multi-benefit approach in caring for men’s skin needs, leaving it brighter and energised. 
According to Dr Jason Harcup, Vice President of Personal Care Research in Unilever, “At the Pond’s Institute, we discovered that Coffee Bean extract, an innovative ingredient, has scientifically proven skin care benefits that can address male skin care concerns.” 

Why Coffee?

1. It is rich in antioxidants. 
 The environment is full of free radicals (pollution particles, etc.) that wreak havoc on the skin. Loading up skin with the anti-oxidants in coffee protects it and bolsters skin’s natural defences.

2. It protects against harsh sun rays. 
UVB rays are harmful and may even lead to more complicated and life-threatening skin diseases. Protecting your skin with caffeine may protect it against UV-induced cancer. According to the Journal of Investigative Dermatology (2009), caffeine actually “inhibits the DNA Damage response to protect skin against the adverse effects of UVB.”The inhibition of “DNA damage response may offer a therapeutic option for nonmellanoma skin cancer.”

3. It makes skin smooth.
Coffee plays a crucial role in regulating water content in skin cells, leading to retained hydration and increased skin elasticity.

4. It enhances blood circulation. 
When coffee promotes blood circulation, skin becomes healthier and energized, effectively reducing swelling of tissue and depuffing areas of the skin. 

Pond's Men Energy Charge Whitening Foam

SRP: Php 190.00 / 100g

Pond's Men Energy Charge Gel Moisturiser

SRP: Php145.00 / 15g

The Face Wash and Moisturizer both apply a multi-benefit approach in caring for men's skin. It boosts collagen and elasticity to brighten skin and elasticity to brighten skin.  The unique formulation also has free-radical properties to help preserve skin cell energy.  It enhances skin circulation that gives the skin that healthy, energised and recharge glow - perfect for men who are always on the go.  And with the coffee bean extracts, it also inhibit the adverse effects of UV rays damage, protecting the skin.  There's also the cooling menthol ingredient  that will give a refreshing feeling that men will absolutely love!

Pond's Men All-in-One Energy Charge Moisturizer

A moisturizer (to whiten skin and lighten spots), toner (to cool and minimize pores) and serum (to energize skin to give it a healthy glow) in one. 

SRP: Php350.00 / 50g 

 New Pond’s Men is also available in another variant—the new Pond’s Men Acne Clear Oil Control Face Wash: 
 Pond's Men Acne Clear Oil Control Whitening Foam

It has Salicylic Acid to fight pimples, Mineral Clay to instantly absorb oil up to 12 hours and Hazel Extract to minimize the pores -- making it perfect for men with oil and pimple problems. 

SRP: Php190.00 / 100g

There will be more Pond's Men products that will be introduced into the Philippine market soon!  I haven't seen these here yet in Dubai but will surely update my readers here just in case. I would love to have Mr. X on this, too!  

Check out the New Pond’s Men range in supermarkets, drugstores and department stores nationwide. Visit facebook.com/pondsmenph and follow Pond’s Men on twitter and instagram at @PondsMenPH.

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